Described by real estate developers in Hawaii, USA as an extraordinary project that aims to deliver affordable housing to low- to moderate-income Hawaii residents, the Green Homes at Lualualei project was initiated by R.J. Martin in partnership with ESCA International, Inc. and other experienced firms and developers. The official website of the project states that “R.J. set out to build the most affordable and sustainable community on O’ahu. From the layout of the community to the finishing touches on each home, Green Homes at Lualualei offers families the opportunity to save thousands of dollars on utilities each year.”